Google Universal Analytics

<script type="text/javascript">

    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
        (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
        m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

    ga('create', '<asp:Literal ID="litGoogleWebPropertyID" runat="server" />', 'auto');
    ga('send', 'pageview');
    ga('require', 'ecommerce');   // Load the ecommerce plug-in.

    ga('ecommerce:addTransaction', {
        'id': '<asp:Literal ID="litOrderID" runat="server" />',                // Transaction ID. Required
        'affiliation': '<asp:Literal ID="litWebShopName" runat="server" />',   // Affiliation or store name
        'revenue': '<asp:Literal ID="litTotal" runat="server" />',             // Grand Total
        'shipping': '<asp:Literal ID="litShipping" runat="server" />',         // Shipping
        'tax': '<asp:Literal ID="litTax" runat="server" />'                    // Tax
    });

<asp:Repeater ID="rptOrderItems" runat="server">
<ItemTemplate>
   
    // addItem should be called for every item in the shopping cart.
    ga('ecommerce:addItem', {
        'id': '<asp:Literal ID="litOrderID" runat="server" />',                // Transaction ID. Required
        'name': '<asp:Literal ID="litItemName" runat="server" />',             // Product name. Required
        'sku': '<asp:Literal ID="litVersionCode" runat="server" />',           // SKU/code
        'category': '<asp:Literal ID="litItemOptions" runat="server" />',      // Category or variation
        'price': '<asp:Literal ID="litItemPrice" runat="server" />',           // Unit price
        'quantity': '<asp:Literal ID="litItemQuantity" runat="server" />'      // Quantity
    });
  
</ItemTemplate>
</asp:Repeater>

    ga('ecommerce:send');      // Send transaction and item data to Google Analytics.

</script>