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    ga('send', 'pageview');
    ga('require', 'ecommerce');   // Load the ecommerce plug-in.

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        'affiliation': '<asp:Literal ID="litWebShopName" runat="server" />',   // Affiliation or store name
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<ItemTemplate>
   
    // addItem should be called for every item in the shopping cart.
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        'name': '<asp:Literal ID="litItemName" runat="server" />',             // Product name. Required
        'sku': '<asp:Literal ID="litVersionCode" runat="server" />',           // SKU/code
        'category': '<asp:Literal ID="litItemOptions" runat="server" />',      // Category or variation
        'price': '<asp:Literal ID="litItemPrice" runat="server" />',           // Unit price
        'quantity': '<asp:Literal ID="litItemQuantity" runat="server" />'      // Quantity
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    ga('ecommerce:send');      // Send transaction and item data to Google Analytics.

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